USANA – How To Succeed In Marketing Health & Nutritional Supplements

Sun, Feb 21, 2010

Company Reviews

 

Usana Review: The multilevel marketing or MLM industry has grown by leaps and bounds in the past two decades. The industry now markets everything from telecommunication devices and services, health care plans, personal and skin care products, weight management supplements and health and general wellness products. USANA is among the popular health wellness product distributors today. This company was founded by Myron Wentz, an microbiologist and immunologist by profession, and is based in West Valley City, Utah.

 

 

USANA’s Global Reach

 

USANA is a multilevel marketing entity that specializes in marketing a wide array of health and nutritional supplement products. Because it specializes in direct selling, its products cannot be found in store shelves or in pharmacies. The products can only be sourced from independent associates or dealers, as well as from its official Web site.

Currently, it has an army of 176,000 independent associates worldwide, and has already generated sales of about $427 million, as of 2007. It currently distributes its product in countries such as USA, Canada, Mexico, United Kingdom and Ireland, Australia, New Zealand, Japan, Singapore, Hong Kong,. South Korea, Taiwan, Malaysia and the Philippines. The company was included in Forbes magazine’s list of Best Small Companies from 2004 to 2006.

 

It Markets a Wide Array OF Premium Health Products

 

USANA specializes in the marketing and distribution of a premium array of health and nutrition products. Among the products include USANA Nutritionals, which are advanced health supplements. Another is the Sense Basics And Enhancers line, which are hair, face and skin care products. The company also markets the Rev3 Energy Drink line. Company executives stress that the high prices of their products are indicative of their high quality and stringent manufacturing standards. Their products are considered to be around three times higher than their counterparts that are found in store or pharmacy shelves.

 

How USANA’s Multilevel Structure Operates

 

As the company operates as a multilevel marketing entity, it’s legion of registered associates or distributors directly sell their health and wellness products. The associates also recruit other associates, who become their downlines, and work under their organization. The company operates what is called a binary compensation scheme, wherein individual associates are awarded commissions, or points, which are paid once the pre-set volume or number is reached. However, if an associate fails to reach his or her pre-set quota, then he or she loses the accumulated points.

Individual associates are given a specific quota every four weeks, in order for them to regularly get the prescribed compensation. Apart from using the binary compensation structure, the company also officially binds it individual distributors with agreements that do not allow them to give false or misleading statements, especially those regarding to prospective income or health claims.

The company has recently been rocked by a few scandals related to false claims. A public radio station in Canada once discovered a few distributors making misleading income potential claims, as well as claiming that one of their health products cure leukemia. The company has since debunked the claims made by some of its Canadian distributors.

 

What’s The Best Strategy For Earning In USANA?

 

While MLM veterans agree that the direct selling industry is a truly competitive one, and there surely are a lot of stories of failure and misfortune, the first step towards succeeding in USANA, or in any MLM venture, is implementing the right strategies and tactics. You must know what they are if you want to become a top earner in USANA or any other company. I don’t know why this is such a big secret. It’s really simple if you think about it. The top earners made their big downlines by recruiting within the industry. In other words, they hit their target market: Network marketers. It’s as simple as that.

If you want to learn how to create prosperity in your MLM business, whatever business you decide to choose, you need to be involved with a training system that will teach you the secrets. Subscribe to my newsletter now, and I'm going to show you how you can get started fast with little to no money and learn how to generate hundreds of interested, hungry prospects who give you a call, ready to you’re your opportunity. It’s time to become the HUNTED!


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8 Responses to “USANA – How To Succeed In Marketing Health & Nutritional Supplements”

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  3. admin Says:

    They use it to get extra protein in their diet. It’s a quick fix for muscle recovery and it’s easy to digest.
    Make sure you buy high-quality protien becuase some companies put fillers in the powders.

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